Details
- Status
- Active
- Market
- Global
- Country of Origin
- Germany
- Market Notes
- Global premium market with major presence in Europe, China, North America and worldwide.
BMW’s corporate roots date to 1916 and the aviation-engine industry, but automobile production began after the company acquired Fahrzeugfabrik Eisenach in 1928. BMW evolved through small cars, sporting sedans and luxury vehicles into one of Germany’s largest premium manufacturers. Postwar models such as the Neue Klasse helped establish the formula of compact dimensions, strong engines and driver-oriented dynamics that became central to the marque. Today BMW anchors BMW Group and sells passenger cars, SUVs and high-performance M models across virtually every major automotive market.
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