Details
- Status
- Active
- Market
- Global luxury / performance
- Country of Origin
- United Kingdom
- Market Notes
- Global luxury market with particularly strong historical presence in the UK, Europe, North America and Middle East.
Aston Martin traces its origins to Lionel Martin and Robert Bamford’s partnership in 1913. The British marque developed around sporting cars, competition and hand-built grand tourers, eventually becoming one of the country’s most recognizable luxury-performance names. Its history includes repeated financial crises and ownership changes, but also enduring model lines such as the DB series, Vantage and Vanquish. Motorsport and the long-running James Bond association amplified its cultural reach. Today Aston Martin Lagonda produces luxury sports cars and SUVs for a global market.
Conversation