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Edsel

1959 Edsel Villager
1959 Edsel Villager
Photo by Greg Gjerdingen | Original source | CC BY 2.0 | Cropped From Original

Details

Status
Defunct
Market
North America
Country of Origin
United States

American marque launched by Ford Motor Company for the 1958 model year to compete in the middle-price market. Edsel received dedicated styling and a broad model range but entered a changing market amid pricing, positioning and quality problems. Sales fell far below Ford’s expectations, and production ended in 1959 for the 1960 model year. Its brief life has made Edsel one of the best-known failed marque launches in automotive history.

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