Details
- Status
- Active
- Market
- South Korea; North America; Europe; Middle East; selected global luxury markets
- Country of Origin
- South Korea
South Korean luxury marque launched by Hyundai Motor in 2015 as a standalone brand after the Genesis name had first appeared on Hyundai luxury sedans. Genesis developed a dedicated model range beginning with large premium sedans and later expanding into sport sedans, SUVs and electric vehicles. The marque operates alongside Hyundai rather than as a trim level, with distinct design, retail and product identities.
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